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Al Ula: Discovering the Sustainable Hidden Gem of Saudi Arabia

Updated: Oct 1, 2023


A place in al ula

As sustainable travel continues to gain popularity, travelers are increasingly seeking destinations that offer a unique experience while minimizing their impact on the environment. If you're looking for an off-the-beaten-path destination that combines stunning natural beauty with a rich cultural heritage, look no further than Al Ula in Saudi Arabia.


As Masarak Tour, the official DMCs of META in the Saudi Arabia, we've had the opportunity to explore Al Ula and are excited to share with you what makes it a must-visit destination for sustainable travelers.


The Hidden Gem of Al Ula


Al Ula is a hidden gem that has recently opened up to tourists, offering an experience unlike any other in Saudi Arabia. Located in the northwestern part of the country, Al Ula is home to the ancient city of Hegra, a UNESCO World Heritage Site that dates back to the 1st century BC. The site is full of stunning sandstone structures carved into the rock, including tombs, temples, and even an amphitheater.


But Al Ula is more than just its ancient history. It's also home to breathtaking natural landscapes, from towering sandstone mountains to lush oases. The Al Ula region has been inhabited for thousands of years, and the local community has a deep connection to the land and its natural resources. Today, sustainable tourism is a top priority in Al Ula, with a focus on preserving the natural environment and supporting the local community.


What to Expect When Visiting Al Ula


As a sustainable travel destination, Al Ula offers a range of eco-friendly accommodations and activities that allow travelers to experience the beauty of the region without leaving a negative impact. From eco-lodges to guided hiking tours, there are plenty of options for sustainable travelers to choose from.


One must-visit attraction in Al Ula is the Maraya Concert Hall, which holds the title of the largest mirrored building in the world. The hall is located in the heart of Al Ula and hosts concerts, events, and exhibitions throughout the year. The hall's design allows it to blend seamlessly into the natural landscape, reflecting the surrounding mountains and sand dunes.


For a truly unique experience, we recommend taking a hot air balloon ride over the stunning Al Ula landscape. From above, you'll be able to see the ancient city of Hegra, as well as the surrounding mountains and oases.


The Future of Al Ula


Al Ula is a destination that is continually evolving and growing. The Saudi Arabian government has invested heavily in the region, with plans to create a tourism hub that will attract millions of visitors each year. While this growth is exciting, it's important to ensure that it's done in a sustainable way that benefits the local community and preserves the natural environment.


As Masarak Tour, the official DMCs of META in Saudi Arabia, we're committed to promoting sustainable tourism in Al Ula and throughout the Middle East. We believe that tourism can be a force for good, supporting local communities and protecting the environment while providing travelers with unforgettable experiences.


Al Ula is a hidden gem that is quickly becoming a must-visit destination for sustainable travelers. With its stunning natural beauty, rich cultural heritage, and commitment to sustainability, Al Ula is a destination that offers something for everyone. We encourage tour operators and travel agents to add Al Ula to their list of destinations and to promote sustainable travel practices to their clients. By working together, we can ensure that Al Ula remains a sustainable and memorable destination for generations to come.


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