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META Teams Up with Moulden to Transform MICE Experiences in Middle East

Updated: Sep 30, 2023

Middle East Travel Alliance and Moulden Marketing's Dynamic Partnership

Cairo, 29.09.2023 — Middle East Travel Alliance (META), a consortium of premier Destination Management Companies (DMCs) across the Middle East, has entered into an exciting partnership with Moulden Marketing, a leading MICE (Meetings, Incentives, Conferences, and Exhibitions) representation company headquartered in the UK and Ireland. This strategic alliance, titled 'Meta Teams up with Moulden for MICE in the Middle East,' aims to elevate the quality of MICE services and redefine event experiences in the Middle East region.

MICE Temple Egypt

META, with its network of reputable DMCs spanning Jordan, Egypt, Oman, Israel, Qatar, Saudi Arabia, and the UAE, has joined forces with Moulden Marketing, which boasts over 27 years of expertise, a dedicated team of MICE and Travel specialists, and a diverse portfolio of global destinations. Together, they are poised to provide unmatched MICE services and innovative event solutions, seamlessly connecting clients with the captivating opportunities offered by the Middle East.

Key Highlights of the Partnership:

1. Comprehensive MICE Services: Clients now have access to a comprehensive suite of MICE services, encompassing expert representation, meticulous event planning, flawless logistics, and strategic promotional activities. This ensures the seamless execution of events across the Middle East.

2. Regional Expertise: META's extensive network of DMCs, coupled with Moulden Marketing's global destination knowledge, grants clients a unique advantage in comprehending and navigating the intricacies of the Middle East market.

3. Sustainability and Impact: The partnership places a strong emphasis on sustainable and responsible tourism, championing support for local communities and prioritizing environmentally friendly practices in event planning and execution.

Gill Moulden, Founder at Moulden Marketing, added, "It's a time of resurgence in the Near and Middle East, and Meta has assembled a reliable consortium under one unified umbrella. Meta boasts inspirational leadership, led by top professionals who thoroughly comprehend the needs of event professionals. We are eagerly looking forward to collaborating with META, as they have consistently impressed us with their swift response times and extensive network of contacts."

Ibrahim Khaled, Co-Founder at META, added, "META is excited to collaborate with Moulden Marketing, a company that shares our commitment to excellence and sustainable travel experiences. This partnership will open new avenues for clients seeking top-tier MICE services in the Middle East."

As the MICE industry continues to evolve, the partnership between META and Moulden Marketing promises to redefine the standards of excellence and innovation in event management and destination services.

About Middle East Travel Alliance (META)

Middle East Travel Alliance (META) is a consortium of premier Destination Management Companies (DMCs) strategically located across the Middle East region, including the United Arab Emirates (UAE). META's mission is to simplify MICE services and elevate travel experiences in the Middle East by offering clients a unified solution. The consortium prioritizes sustainability and positive community impact.

About Moulden Marketing

Moulden Marketing is a prominent MICE (Meetings, Incentives, Conferences, and Exhibitions) representation company operating in the UK, Ireland, and the UAE. The company offers a wide range of MICE services, including representation, marketing, PR, sales, events, and more. With over 27 years of experience, they specialize in connecting clients with exceptional event destinations worldwide.

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